APPLYING THE SCIENCE OF PERSUASION

Get What You Want By Preserving Relationships

You may be good at your job, but can you really make things happen? Achieving goals at work requires you to work with others up, down and across the organisational hierarchy to get things done, achieve your career goals and maintain higher levels of work satisfaction.

Persuasion means communicating in ways that alter someone's beliefs, actions, or attitudes. With the command-and-control style of management being largely ineffective with managers and peers, this Workshop focuses on six proven, ethical principles to developing and sustaining practical skills of influence and persuasion – Reciprocity, Scarcity, Authority, Consistency, Liking and Consensus.

Building on foundational attributes of Trust, Reliability, and Communications, this Workshop leverages role-plays and case studies to understand the specific strategies behind each principle of influence and then apply them to relevant scenarios at work.

WORKSHOP OBJECTIVES

  • Enhance your understanding of the psychology of human influence - triggers and responses.
  • Develop the real-world context around the six principles of influence.
  • Acquire familiarity and a comfort-level in applying one or more principles in order to affect change in behaviour or attitude.
  • Create your own Personalised Persuasion Plan for key objectives at work.

WHO SHOULD ATTEND?

  • CxO's and their direct reports
  • Business Unit Heads
  • Relationship Managers
  • Project Managers "Team Leaders
  • Senior Managers

DURATION

  • Two days